CORE VALUES
Integrity
Honesty
Transparency
Commitment
Cooperation
Soaring High with
STRENGTHS, OPPORTUNITIES, ASPIRATIONS AND RESULTS
STRENGTHS
a. Good relationship with stakeholders
b. Highly capable and committed human resources
c. Appropriate/complete facilities and services
d. Strong leader
e. Support of decision makers and stakeholders
f. Recent successes: e.g. partner agreements; availment of facilities
g. Proof of concept – the concept works
OPPORTUNITIES
a. Organic Agriculture (OA) and Good Agricultural Practices (GAP) and accreditation of stakeholders
b. ASEAN Integration
c. Agri-tourism
d. Automation and digitization (ICT)
e. Strategic communication campaign
f. Product development and value addition
g. Market linkages and vegetable consolidation
h. Equitable and inclusive finance schemes
ASPIRATIONS
a. Trading fund
b. Unity among stakeholders
c. Co-management, increased participation of farmers
d. Farmers are capacitated with increased income
e. 100% GAP accredited
RESULTS
a. CONSISTENTLY favourable customer satisfaction
b. WORLD CLASS facility and services
c. FULLY operational and expanding
d. SELF-SUPPORTING through diverse and viable income stream
OUTCOMES/ Socio-Economic Impacts
a. Increased income for the small farmers
b. Building the capacity for small farmers
c. Lessened marketing layers in the trade of highland vegetables
d. Employment opportunities for the informal sector in Benguet
e. Reduction of ill-effects of congestion
f. Reduce postharvest losses
STRATEGY
a. Maximize synergies and complementarities through partnerships among stakeholders and relevant partners.
b. As a competitive and responsible enterprise, provide safe and quality vegetable products, while supporting sustainable agriculture programs.
c. As a convenient transaction hub, provide access to guaranteed markets and the services to enable this access.
d. Provide for the full utilization of the human potential by ensuring humane and gender-sensitive working conditions.
e. Engage and empower its stakeholders toward competitiveness in ASEAN and world markets.
f. Enable the participation in the value chain of relevant stakeholders through inclusive and equitable trading and finance schemes.